YoPro Yoghurt It makes the claim….

QUESTION:
YoPro Yoghurt It makes the claim to have no preservatives or artificial flavors. What do you think?

ANSWER:
Thank you for sending this through.

You will often see claims of “No artificial …” In this instance the claim is no preservatives, no gelatine, no artificial colours and no artificial flavours.

What does this product have:

Natural flavours
Natural colours

The product would appear to be correct in claiming no preservatives and no gelatine. However, even though there aren’t “artificial” colours or flavours, they still contain “natural”. We know that the natural counterparts are no better than the artificial ones. I have written a blog post on this topic which explains this in more detail:

https://www.additivefreekids.com.au/what-are-natural-flavours-and-should-you-avoid-them/

So technically, their claims are correct. However, I do not recommend natural colours or flavours either.

Hope that helps!