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Coyo natural – packaging change and ingredient change
QUESTION:
I’ve recently noticed Coyo natural yoghurt has an ingredient change. I know you rated it as BEST in your yoghurt review so thought you might want to review it again to see if it still fits in the BEST category. They have recently changed their packaging and added chicory root fibre. Their website has not yet been updated to reflect this change. Interestingly I found two tubs of Coyo natural with different ingredients! Both of them have the same new packaging but one has chicory root fibre, the other doesn’t!
ANSWER:
Great pickup Rhonda! Advocates need to be on the look out anytime there has been a change in packaging, or a change in size. Manufacturers like to take advantage and change ingredients at the same time, as packaging is expensive to change.
I questioned Coyo on this. Coyo’s response was:
“Chicory root fibre has been added to our products as they act as a prebiotic, meaning that it feeds the beneficial bacteria in the gut. You might have heard of probiotics and how important they are – well without probiotics like Chicory Root Fibre the friendly gut bacteria can’t flourish.”
I questioned how the chicory root fibre was made:
“Confirming the Chicory Root Fibre is extracted from the sliced chicory roots with hot water (no solvent is used)“
I wanted more clarification, but I have not received further response in the last fortnight. I believe this is because, after the extraction via hot water, chicory root fibre usually goes through a more processing such as using ion exchangers, it is then sprayed and dried for use.
I will also bring to your attention that with the introduction of chicory root fibre, Coyo, reduced the percentage of coconut cream from 98% to 96%. I expect that coconut cream is a more expensive product than chicory root fibre and this would have delivered some additional profits!
With this addition of chicory root fibre, I have classified this as a highly processed ingredient, and this has resulted in the product being downgraded from BEST to BETTER.
You now have the additional information to make an informed decision.
Category:
Product Questions
Frankie is correct. CoYo told me that they have now changed their ingredients to include chicory root fibre. The ones you see at your local Organic Shop is probably the old batch with the original ingredients. I actually found one tub in Woolies without chicory root fibre (earlier expiry date) and the rest with chicory root fibre!
You are right, Frankie. So far in my organic shop the big 500g tubs have the new ingredient and smaller 300g tubs don’t. They expire at the end of October. We shell wait and see…
Oh, I just looked at the photo I took at Coles, it’s says 500g is 8$, down from 10$ in July. I pay around 8$ for a 300g at my organic store (no extra ingredient so far)!
Good catch, Rhonda! I buy Coyo natural for my kids all the time, so I had a look at the ingredients when I was shopping last time. It seems that the Coyo natural I buy from the Organic shop does not have the new ingredient, buy the one at Coles does! Do you think they added it so they can offer a cheaper price for Coles as it is known for its Down Down Down strategy? I have not compared the cost though…
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Often it takes time for old stocks to run down. We will have to keep an eye on it and see what happens in the next few weeks.
When I spoke to CoYo they didn’t mention that they had specific ingredients for Coles only. I expect you will find the new ingredients in stores soon.
Good catch, Rhonda! I buy Coyo natural for my kids all the time, so I had a look at the ingredients when I was shopping last time. It seems that the Coyo natural I buy from the Organic shop does not have the new ingredient, buy the one at Coles does! Do you think they added it so they can offer a cheaper price for Coles as it is known for its Down Down Down strategy? I have not compared the cost though…
Often it takes time for old stocks to run down. We will have to keep an eye on it and see what happens in the next few weeks.
When I spoke to CoYo they didn’t mention that they had specific ingredients for Coles only. I expect you will find the new ingredients in stores soon.
Oh, I just looked at the photo I took at Coles, it’s says 500g is 8$, down from 10$ in July. I pay around 8$ for a 300g at my organic store (no extra ingredient so far)!
You are right, Frankie. So far in my organic shop the big 500g tubs have the new ingredient and smaller 300g tubs don’t. They expire at the end of October. We shell wait and see…
Frankie is correct. CoYo told me that they have now changed their ingredients to include chicory root fibre. The ones you see at your local Organic Shop is probably the old batch with the original ingredients. I actually found one tub in Woolies without chicory root fibre (earlier expiry date) and the rest with chicory root fibre!